Driving Organic Traffic with SEO for BHCU

Staying ahead of the competition and maximizing your online presence is vital in today’s digital world. BHCU, a prominent credit union in Delaware County, partnered with beMarketing to conduct comprehensive SEO audits to help them discover opportunities for improvement. This case study will explore the limitations and areas for growth beMarketing discovered, and how we handled it. We will take a look at the impact our team had on BHCU’s website by optimizing site speed, driving organic traffic, and boosting conversions.

The Challenge

The beMarketing team performs monthly SEO audits for our client’s websites. Early in 2023, we observed a plateau in BHCU’s website traffic thanks to our routine SEO audits. We recognized the need to proactively assess their online presence to see where we could tweak the strategy and improve their online performance.

Site Speed Optimization  

Our audit revealed that BHCU had an undesirably slow site speed, which potentially hinders both user experience and search engine rankings. Recognizing the importance of this issue, we swiftly implemented various site speed optimization measures, ensuring faster load times and improved user satisfaction. By January, we had successfully addressed the issue of their site’s loading speed and began to see results the following month. 

Revamping the iSave Checking Page

Our SEO audit also shed light on a decline in organic traffic to BHCU’s iSave Checking page, a critical conversion driver for their site. To revive its performance, the SEO team at beMarketing conducted an in-depth content audit to analyze messaging, relevance, and keyword targeting. 

Results

Thanks to beMarketing’s regular SEO audits, we were able to make strategic choices and optimizations for BHCU’s site. As a result, we say significant improvements in BHCU’s traffic rates and conversions. 

• Traffic: +50.88%
• Conversions: + 117.5%

Site Speed Optimizations

Upon addressing the slow site speed, BHCU saw an immediate impact. In February, beMarketing’s optimization efforts led to a 50.88% surge in organic traffic, soaring from 2,567 to 3,873 visits. This substantial increase demonstrated enhanced visibility and improved user experience as a result of our site speed optimization initiatives.

Organic Traffic Conversions

Thanks to beMarketing, BHCU witnessed a staggering 117.50% increase in conversions. In February, conversions soared from 40 to 87, showcasing the successful alignment of BHCU’s offerings with the needs and expectations of their target audience.

Updated iSave Checking Page

beMarketing’s content audit and subsequent optimizations transformed BHCU’s iSave Checking page into a powerful conversion tool. With our refined messaging, improved relevance, and strategic keyword targeting, iSave Checking became the second-highest page for conversions, trailing only behind the homepage. This underscored the success of beMarketing’s content strategy for attracting and engaging BHCU’s target audience.

Sustained Success

Thanks to beMarketing’s monthly SEO audits, we were able to identify a potential problem, make adjustments to optimize BHCU’s website, and get ahead of it. The enhancements in site speed, organic traffic, and conversions created powerful results for BHCU. By proactively leveraging data-driven strategies, BHCU saw substantial, sustained growth and was able to position themselves as a frontrunner in the competitive financial industry.